The app runs on your machine, so it is a licence, not a monthly permission slip. Buy it once and it's yours, or rent from $11.50 a month and stop whenever. Nothing else is charged monthly.
Individual2 seats covers one editor on a desktop and a laptop.Buy: $150 · Rent: $11.50/month, cancel any time
Month to month, stop whenever. It doesn't become ownership — it's the way in while you're deciding.
In US dollars, before tax. The checkout shows the total.
Individual
$150 one-time
2 device seats included, up to six — a seat is one machine signed in, yours to move
What renting isMonth to month · cancel any timeAccess for as long as you pay for it — it doesn't build towards ownership. About a year of it costs what buying costs.
When a rental endsExport stays openNew clips stop at the end of the paid month. The app still opens and still exports what you've already rendered, with no deadline.
Switching from renting to buyingFull price, any timeBuy the licence outright whenever you like and the rental stops at the same moment. Months already rented aren't credited against it.
Hundreds of machines?Teams has no seat ceiling — add them a few pounds at a time. Past a few hundred machines a rollout brings procurement and security questions, and we'd rather price that with you.
Mix (3.1), video to book (3.2), script to video (3.4)
Free update
Free update
Editor, watermarks, image layers, inserts
✓
✓
Thumbnail generator 3.5
✓
✓
Clips, minutes and exports per month
Unlimited
Unlimited
Free trial before you pay
Whole app · 3 days
Whole app · 3 days
Choose the AI per generation, or run local
✓
✓
Sync to your own storage 3.1
✓
✓
Seats
Device seats included
2
8
Extra seats, bought once
$9.90 · up to six
$24.90 · no limit
Release and reassign seats
✓
✓
Admin view of seats
—
✓
Your own organisation — join by email domain
—
✓
Offline activation
—
✓
Buying it
Buy outright
$150
$399
Rent month to month
$11.50/mo
$39.90/mo
Works out per machine, if you buy
$75
$50
Updates included
Every 3.x release
Every 3.x release
Support
Email
Priority email
Invoicing and purchase orders
—
✓
Add-ons & moving up
Grow without buying twice
Bought a licence and outgrown it? You pay the gap to the bigger one, never the full price again. Renting? Change tier and the rate changes with it.
Upgrade a licenceIndividual → Teams: $249The difference, not the full price. Seats and brand kits carry over.
Extra seats$9.90 Individual · $24.90 TeamsBought once, not rented, and the same price either way — one seat when a contractor joins, not a pack. Individual stops at six machines; Teams has no ceiling.
Growing a team+1 seat · $24.90 · no limitA shelf price, not a quote. Eight seats to start, no ceiling, a seat at a time.
When a new major version landsOptional · holder's priceA separate licence, offered to holders below full price. Staying on 3.x costs nothing and nothing stops working.
Onboarding sessionIncluded with Teams · $180 otherwiseAn hour with your own footage: brand kit set up, first templates saved.
Cost over time
One editor, three years
Against a $15/month cloud plan — the cheap tier, before its minute caps push you up one.
Buying is the line that stops climbing: three years in it's under a third of the subscription, and the gap only widens.
Licensing questions
The fine print, in plain words
Licensing only — the full FAQ covers the app, privacy, AI costs and publishing.
How does renting work?
$11.50 for Individual, $39.90 for Teams, stopped whenever you like — the licence runs to the end of the month you've paid for.
Does renting turn into owning?
No, and we'd rather say so plainly. When you stop renewing, new clips stop; exporting what you've already made stays open. Thirteen months of rent equals buying on Individual, ten on Teams. Buy at any time and the rental stops that day — rent already paid isn't credited.
What exactly is a seat?
One machine with Ariloop activated on it. A seat isn't tied to a person — an editor with a desktop and a laptop uses two. Release either from Devices and it's free immediately.
Is syncing to my own storage part of that plan?
No — it's free on every licence. The upload runs from your machine to your bucket or drive with credentials you enter, so it costs us nothing and we never hold a copy.
Which updates does my licence include?
Every release inside the major version you bought: buy at 3.0 and 3.1 through 3.8 are yours as they ship, free and with no deadline. A 4.0 would be a separate licence at a holder's price, and your 3.x keeps working whether or not you take it.
Can I move up a tier later?
Yes. Bought, you pay the difference, never the full price twice. Renting, the rate changes from the next month. Everything carries over either way.
How do teams and organisations pay?
Card or invoice. Teams can be bought against a purchase order — procurement usually prefers one line item — or rented month to month.
Refunds?
14 days on outright purchases, no questions. Rentals can be cancelled any time and simply end at the close of the paid term.